|Implementing organisation||Farm Radio International|
|Period of implementation||06/2019 – 06/2021|
|Digital tools||Combination of digital tools (radio, mobile phones) to spread digital advisory services|
|Contribution to the SDGs|
What is the project aiming to achieve?
Through a combination of digital tools, Farm Radio International wants to scale up the use of gender-responsive interactive digital advisory services (DAS) related to climate smart agriculture (CSA).
Farm Radio International will assist 3 Senegalese radio stations - which are trusted by farmers - to develop tools, networks, capacity and means to sustain interactive digital advisory services male and female farmers trust and use regularly and which are based upon their local context.
Gender-sensitive data generated through (radio and mobile phone) interactive digital advisory services is made available and used by key stakeholder groups to develop site and sector specific responses for listeners and promote uptake, overcome barriers to climate smart agriculture, sustain the advisory services, and recommend further research on the topic.
The project will combine evidence-based climate smart agriculture information with locally-held perceptions of climate risk and use digital advisory services to share appropriate information and provide a closed feedback loop. Using free of charge mobile technologies, farmers ask questions to incorporate new information, hear from their peers, connect to services or suppliers, and inform and use radio program content in a farmer and gender responsive system. Farmers are confident in assessing which climate smart agriculture information and practices are relevant and effective for increasing resilience in their farming systems.