Implementing organisation Fondation Marocaine de l’Éducation pour l’Emploi - Fundación Educación para el Empleo - Accenture España - Dell Technologies Morocco - Agence Nationale pour la Promotion de l’Emploi et des Compétences (ANAPEC) - MEDZ (Groupe CDG)
Period of implementation 10/2020 – 03/2023
Digital tools Digital skills – Artificial Intelligence – Virtual Reality
Country Morocco
Sector Education Training
Budget 300.851 €
Contribution to SDGs sdg 4sdg 9sdg 17

 

What is the project aiming to achieve?

Morocco’s high youth unemployment rate is the result, among other challenges, of significant mismatches between the skills of young job seekers and those sought by employers, particularly in the IT sector. The public education system struggles to provide youth with the necessary skills to compete in the country’s rapidly-growing digital economy, and existing professional training programs are not always aligned with today’s labour market demands.

There exist a few national vocational training programs, however, significant differences between the supply of training and the needs of employers persist. In addition, several low-cost or free coding schools have been established throughout Morocco in recent years with the aim of increasing youth’s technical competence and participation in the technology sector. However, very few of them offer end-to-end solution that provides youth with critical digital, soft and technical skills tailored to the labour market needs, and link them to concrete job opportunities.

This project fosters inclusive economic growth and spurs competitiveness in Morocco’s digital economy through demand-driven skills training of young job seekers directly linked to gainful employment opportunities in the booming IT sector. This will be achieved through a blended training program composed of online digital training and in-classroom soft skills and technical training in computer programming.

Digital component

The Emplea+ platform allows for personalised training, which measures and adapts to the beneficiaries’ initial skill level on various competencies that are selected based on real market needs, identified through consultation with employer partners in addition to real-time labour market

analysis through an Artificial Intelligence (AI) Tool. This innovative online training is further supplemented by in-classroom soft-skills and advanced coding training that is adapted to local labour market needs.

In addition to the Emplea+ platform, EFE-Morocco proposes two cutting-edge technology innovations to close the digital divide:

1. The use of Artificial Intelligence (AI) for labour market intelligence leading to industry-driven curricula

EFE processes and interprets in real time labour market information through an award-winning Big Data analytics software that collects, mines and codes hundreds of thousands of job postings advertised on Morocco’s most-visited job portals. This software automatically identifies and cleans duplicates to obtain unique job postings. Extractions are made on a semi-annual basis for the processing of sufficient labour market information and increased data reliability, while also providing regular updates to track trends over time. It then uses semantic analysis to create standardized, structured database language to descript labour market data at the macro and micro level, disaggregating jobs per region/city, industry/sector, company, occupation, top skills (hard/soft/digital/linguistic), education requirement, experience requirement, contract type, etc. Results of this mapping offer a complete picture of Morocco’s labour market dynamics. This goldmine of data, presented in dynamic dashboards, provides valuable insights on the labour demand in the selected sector and geography. EFE uses this tool to gain insights on labour demand in the ICT sector. It identifies ICT companies that are actively recruiting to reach out to them for employer partnerships. It also leverages these insights to align skills trainings with employer demand. This enables program beneficiaries to gain marketable skills and maximize their employability.

2. The use of online and Virtual Reality (VR) trainings for engaging learnings

EFE’s online training, developed in collaboration with Accenture experts, starts with a skills-based assessment customized for each occupation. For instance, participant interested in pursuing a career in coding starts by assessing their appetite and if they’re fit for this path by performing a self-assessment on key skills, such as problem solving, logical reasoning, interest in learning, creativity and innovation, and team work. The self-assessment is based on real-life work scenarios and takes about 30 minutes per skill to complete. Results of the skills assessment position each participant on a scale from zero (beginner) to six (advanced). A personalized learning plan is automatically generated to allow students to improve themselves at their own pace, skill by skill, and further discover the realities of the job selected. EFE-Morocco also uses VR to simulate real work situations. The online and VR trainings helps job seekers gain work readiness and be better prepared for the in-classroom skills trainings.