Implementing organisation Afriscout Ltd
Period of implementation 06/2019 – 06/2021
Digital tools Mobile App
Country Tanzania
Sector Livestock farming
Budget 350.000 €
Contribution to the SDGs 2, 13

 

What is the project aiming to achieve?

Well managed livestock migration, practiced seasonally by the Maasai pastoralists  of northern Tanzania, can help stimulate plant growth, minimise overgrazing and improve herd conditions. However, changing climatic conditions have hindered their ability to practice optimal grazing, with negative consequences for land and herd.

The project wants to improve climate-smart management of northern Tanzania’s drylands, and the livestock that rely on them, by scaling access and use of AfriScout, a mobile application that provides pastoralists with actionable grazing data.

Digital grazing maps developed 3 years ago in the districts of Longido, Monduli and Ngorogoro will be reviewed and updated. The mapping will be expanded to one new pastoral district. This effort will produce four grazing maps synced with satellite data and made available through the mobile app to more than 600,000 pastoralists who inhabit these districts.

The project seeks to scale to 5,700 (currently 625) registered users in the four districts of Tanzania, and 625 paying subscribers. Registered users are those who have downloaded the mobile app and registered for a 6-month free trial period. Subscribers are those with expired free trials that have transitioned to become paying subscribers.

It is expected to increase in engagement among users, as reflected in the number of crowd-sourced alerts posted, comments on alerts, and the monthly ratio of active users to registered users. Increased engagement will be supported through community-based Field Agents and Ambassadors, as well as media and communication collateral.

Digital component

The AfriScout app is providing relevant digital content made for pastoralists, designed with pastoralists for pastoralists. The main function is the satellite-derived grazing map that displays forage and water availability specific to the user’s community.

It provides specific, local information that complements and respects existing community structures and decision-making processes. The app design and visual language are for anyone with any level of experience with technology. The map information is accurate and available despite network, energy, data, and battery constraints. It is backwards compatible with all Android operating systems, is fully functional offline, and available in five regional dialects.